Dell is preparing to return to the consumer segment
The step is to take place during the year. Currently, the manufacturer talks to distributors and major retailers. The focus is apparently on notebooks, for consumers it will have special versions.
Dell apparently intends to address notebooks strategically and purposefully also to consumers in the course of the year – preferably in time for the Christmas business. At the moment, the focus of the Dell business here – apart from the gaming PCs and notebooks of the Dell brand Alienware – is clearly in the B2B area. Although Dell basically sells PCs and notebooks also to private consumers, strategically, however, 2011 has been averted from this market.